Home » Taken for a Ride: How Daimler-Benz Drove Off With Chrysler by Bill Vlasic
Taken for a Ride: How Daimler-Benz Drove Off With Chrysler Bill Vlasic

Taken for a Ride: How Daimler-Benz Drove Off With Chrysler

Bill Vlasic

Published
ISBN : 9780060934484
Paperback
432 pages
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 About the Book 

Here is the book that exposed the Daimler-Chrysler merger of equals as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In aMoreHere is the book that exposed the Daimler-Chrysler merger of equals as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.