Home » Assessing podcasting as a learning methodology for digital natives and digital immigrants in the corporate learning environment. by Niccole Byrd Chandler
Assessing podcasting as a learning methodology for digital natives and digital immigrants in the corporate learning environment. Niccole Byrd Chandler

Assessing podcasting as a learning methodology for digital natives and digital immigrants in the corporate learning environment.

Niccole Byrd Chandler

Published
ISBN : 9781109178012
NOOKstudy eTextbook
78 pages
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 About the Book 

The researcher examined employee perceptions of podcasting through the use of the Technology Acceptance Model and how those perceptions influenced corporate decision making for the selection of podcasting technologies. The stratified random sampleMoreThe researcher examined employee perceptions of podcasting through the use of the Technology Acceptance Model and how those perceptions influenced corporate decision making for the selection of podcasting technologies. The stratified random sample was divided into two groups: digital natives ( N = 127) and digital immigrants (N = 128). Both groups consisted of employees that work within learning environments at one of three service-oriented organizations within the United States. The groups answered the survey-based test to determine their perceptions of ease of use and usefulness toward podcasting in a corporate training environment. Results revealed a statistically significant difference between digital natives and digital immigrants in regard to willingness to adopt podcasting as a technological tool. Although digital natives were more willing to adopt, digital immigrants were willing to adopt as well. The results of this study supported the view that digital natives, whom have always had technological tools as a part of their lives, are most willing to incorporate podcasting into their corporate learning events.